All Digital Channels can be Attributed
With LongTail, CPGs can unleash the power and reach of digital advertising and have complete attribution provided, linking what digital channel a coupon was downloaded from and where it was redeemed. LongTail combines this data with other powerful redemption and basket data sets to provide CPGs with the insight on what their coupons are achieving.
Print is Fraud Proof and Fully Attributable
CPGs can rest assured that 8112 paper coupons are fraud proof and fully attributable. LongTail can identify which paper channel the coupon came from and where it was redeemed. And like digital, LongTail can provide in depth redemption and basket analysis.